Privacy Policy

Privacy Policy of Kæling Víkurafl

Last updated: 7 September 2026

Kæling Víkurafl is committed to ensuring that the personal data of customers, website users, and others who interact with the company is handled securely and responsibly.

This Privacy Policy explains what personal data we collect, why we process it, how it is stored, and what rights individuals have under applicable data protection laws.

1. Data Controller

The data controller responsible for the processing of personal data under this Privacy Policy is:

Kæling Víkurafl [ehf.]
Company registration number: 410605-0900
Address: Stapahraun 6
Email: info@cooling.is
Telephone: +354 565-7918

Any questions regarding privacy or the processing of personal data may be directed to the email address above.

2. What Personal Data Do We Collect?

The personal data processed by Kæling Víkurafl depends on the nature of the individual’s interaction with us.

Customers

When an individual or company purchases goods or services from Kæling Víkurafl, we may collect and retain information including:

  • the name of the customer or contact person,
  • national identification number or company registration number where required for invoicing or business purposes,
  • home address or business address,
  • email address,
  • telephone number,
  • information about goods and services purchased,
  • information about equipment sold, installed, or serviced by Kæling Víkurafl,
  • information relating to installation, maintenance, repairs, and service history,
  • invoicing and transaction information,
  • communications relating to the transaction or customer service.

This information is necessary, among other things, to process transactions, issue invoices, and provide appropriate servicing, maintenance, and repairs for equipment purchased by our customers.

Website Users

When an individual visits the Kæling Víkurafl website, technical information about the use of the website may be collected, subject to consent where required, including:

  • IP address,
  • device and browser type,
  • information about website visits,
  • pages or content viewed,
  • actions performed on the website,
  • the source from which the user arrived at the website,
  • information relating to advertisements and advertising performance,
  • identifiers stored through cookies or similar technologies.

Such information may constitute personal data where it can be linked, directly or indirectly, to an identifiable individual.

3. Purposes and Legal Bases for Processing

Kæling Víkurafl processes personal data only where there is a lawful basis for doing so.

Sales, Services, and Performance of Contracts

We process customer information in order to:

  • process orders and purchases,
  • deliver goods and services,
  • install equipment,
  • provide maintenance and repairs,
  • maintain service histories for equipment,
  • respond to enquiries,
  • handle warranty matters and other customer service requests.

Depending on the circumstances, such processing is based on the necessity to enter into or perform a contract with the customer.

Invoicing, Accounting, and Legal Obligations

We process and retain necessary transaction information in order to issue invoices, maintain accounting records, and comply with other legal obligations.

Servicing Equipment and Customers

We may retain information relating to equipment purchased by a customer, its installation, repairs, and service history so that we can provide efficient and accurate servicing in the future.

Such processing may be based on the performance of a contract and/or the legitimate interests of Kæling Víkurafl and the customer in ensuring that information about equipment and previous servicing is available when maintenance or repairs are required.

4. Google Ads and Google Tag/Pixel

Kæling Víkurafl uses Google services in connection with digital advertising, including Google Ads and Google tag/pixel technologies.

These services may be used to:

  • measure advertising performance,
  • determine whether a website visit or action followed an advertisement,
  • create audiences for advertising,
  • show advertisements to individuals who have previously visited our website or shown interest in our products and services (“remarketing”),
  • improve the effectiveness of advertising spend and the relevance of advertisements.

In this context, Google may receive information relating to devices, browsers, IP addresses, website visits, actions performed on the website, and advertising identifiers, depending on the services and settings used.

Google marketing tracking technologies and cookies are only activated where appropriate consent has been provided, where such consent is required by law.

5. Meta Pixel and Advertising on Facebook and Instagram

Kæling Víkurafl uses Meta Pixel in connection with advertising on Meta services, including Facebook and Instagram.

Meta Pixel may be used to:

  • measure advertising performance,
  • analyse website visits and actions,
  • create audiences for advertising campaigns,
  • show advertisements to individuals who have previously visited our website or demonstrated an interest in our company, products, or services,
  • improve advertising targeting and remarketing.

Depending on the services and settings used, Meta may receive technical information about the use of our website and may associate this information with data that Meta already holds about users of its services.

Kæling Víkurafl also uses Meta services to publish and distribute advertisements and other content on Facebook and Instagram.

Meta marketing tracking technologies and cookies are only activated where appropriate consent has been provided, where such consent is required by law.

6. Cookies and Similar Technologies

The Kæling Víkurafl website may use cookies and similar technologies.

Necessary cookies may be used to ensure the basic functionality and security of the website.

Cookies and tracking technologies used for advertising, remarketing, analytics, or similar purposes will not be activated until the user has provided appropriate consent, where consent is required by law.

Users may reject such cookies or withdraw their consent through the cookie settings available on the website.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

7. Disclosure of Personal Data to Third Parties

Kæling Víkurafl does not sell customers’ personal data.

However, we may provide service providers with access to personal data where necessary for our business operations, including providers of:

  • accounting and invoicing systems,
  • information technology and hosting services,
  • website services,
  • advertising and analytics services,
  • Google services,
  • Meta services,
  • professional advice and other services required for our operations.

We seek to ensure that service providers processing personal data on our behalf do so in accordance with appropriate agreements, instructions, and data protection requirements.

Personal data may also be disclosed where necessary to comply with a legal obligation or a lawful request from a public authority.

8. Transfers of Personal Data Outside the EEA

Some of the service providers we use, including international technology companies such as Google and Meta, may process or store information outside the European Economic Area (EEA).

Where personal data is transferred outside the EEA, such transfers shall be carried out on an appropriate legal basis and subject to safeguards required under applicable data protection legislation.

9. Data Retention

Kæling Víkurafl does not retain personal data for longer than is necessary for the purposes for which it is processed, unless a longer retention period is required by law.

Accounting records, invoices, and supporting documentation are retained for the period required under applicable accounting and tax legislation.

Information relating to products, equipment, installation, maintenance, and service history may be retained for longer periods where necessary to provide servicing, handle warranty matters, establish or defend legal claims, or protect other legitimate interests of Kæling Víkurafl and its customers.

Data collected through Google and Meta advertising and measurement systems is retained in accordance with the settings applied to the relevant services and the applicable policies of those service providers.

When information is no longer required and there is no legal obligation or other lawful reason for its continued retention, it will be deleted or anonymised.

10. Security of Personal Data

Kæling Víkurafl seeks to protect personal data through appropriate technical and organisational security measures.

Access to personal data is restricted to employees and service providers who require access to the information in order to perform their duties.

We seek to protect personal data against unauthorised access, alteration, disclosure, destruction, or other unlawful processing.

11. Individual Rights

Subject to the conditions set out in applicable data protection legislation, individuals have the right to:

  • obtain information about whether and how we process their personal data,
  • request access to their personal data,
  • request correction of inaccurate or incomplete personal data,
  • request deletion of personal data where the applicable conditions are met,
  • request restriction of processing,
  • object to processing based on legitimate interests,
  • receive their personal data or have it transferred to another data controller where the right to data portability applies,
  • withdraw consent at any time where processing is based on consent.

These rights may be subject to limitations in certain circumstances, including where Kæling Víkurafl is legally required to retain the relevant information.

Requests relating to data protection rights may be submitted to [EMAIL ADDRESS].

12. Complaints to the Icelandic Data Protection Authority

Any individual who believes that Kæling Víkurafl’s processing of their personal data does not comply with applicable law may submit a complaint to the Icelandic Data Protection Authority (Persónuvernd).

Further information about the Icelandic Data Protection Authority and individual data protection rights is available at personuvernd.is.

13. Changes to this Privacy Policy

Kæling Víkurafl may update this Privacy Policy from time to time, including as a result of changes to our business operations, technology, or applicable laws and regulations.

The most recent version of this Privacy Policy will always be available on the Kæling Víkurafl website, and the date of the latest update will be displayed at the top of the policy.